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Links 1 through 10 of 41 by Kristen Smith tagged summit2010

Keynote - Tweets, Posts and Status Updates: Influential Bloggers Sound-Off on the Social Media Scene

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At the Word of Mouth Marketing Association (WOMMA) Summit in Las Vegas last month, Molly Flatt, president of the trade association WOMMA UK, moderated a group of panelists from the UK, Australia, Japan, and Israel. Much of the discussion focused on differences between countries—what it takes for a brand to be worthy of being recommended in one country versus another.

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I had the opportunity to attend the Word of Mouth Marketing Association (WOMMA) Summit recently, and wanted to share a few of my observations. In addition to being part of the SocialGrow team, I’m on the Board of Directors for WOMMA, and so I always look forward to attending this conference, to hang out and learn from the best and the brightest (and the most curious) in the Word of Mouth Marketing space.

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The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward.

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Not every brand has the legacy to tell a 40- or 50-year-old brand story, but that doesn’t mean the brand and its customers don’t have any story to tell. Last week at the WOMMA (Word of Mouth Marketing Association) Summit, we heard from NPR’s The Kitchen Sisters, whose expertise is telling the stories of interesting readers and people who contribute to the story of America’s culture and history, from their kitchens to their rites of passage.

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It’s hard to believe it’s a week since I was in Vegas at the WOMMA (Word of Mouth Marketing Association) Summit, which brought together over 600 marketers, agencies, brands, academics and researchers over three days to share thought leadership, case studies, best practice and provocative debate.I

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TOMS Shoes hosted a “Style Your Sole Party” at the 2010 Word of Mouth Marketing Association (WOMMA) Summit in Las Vegas last week. At the party, conference attendees received a free pair of TOMS Shoes to decorate with whatever they’d like. Some of the supplies included stamps, spray paint, gem stones and markers.

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Jeremiah Owyang talks about his vision for the future of the social web and its impact on business.

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