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Links 1 through 10 of 46 by Simon Phipps tagged marketing

There's more to this than meets the eye. I agree with Matthew that the industry's pervasive embrace of open source has made the term less of a differentiator, but another factor is the realisation by some of these vendors that their product is not fundamentally about delivering software freedom.

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Sad tale of how McDonalds have even managed to make oatmeal porridge bad for you.

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Despite all the rhetoric from Microsoft's evangelists, they just can't get over their hatred and fear of software freedom. This sweeping rule ensures they can't even have software under Microsoft's own OSI-approved licenses. Looking forward to the spin explaining why this is all OK.

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Excellent analysis from Stephen O'Grady of why Java is nowhere near as dead as some other analysts would like you to believe - "rumours of my death are much exaggerated". This was the well-received talk Stephen gave at FOSDEM.

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The new initiative was being weighed down by its association with Microsoft, so this rebrand is an essential step if they are to achieve the potential they speak about.

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Good observations from the juxtaposition of technology marketing cultures. All the way through I can hear Steve Jobs in the back of my mind muttering about Microsoft having no taste...

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JP has written here a long article about the potential unintended consequences of the Digital Economy Bill for the music industry. I disagree slightly with his continued focus on the downloads aspect. The biggest problems with the bill are that, in the name of protecting Cliff Richard's pension, it will remove photographers' rights, eliminate open wifi, enable easy censorship for unethical corporations and introduce other abuses the way the DMCA did)

His analysis is still worth reading to bring home the fact that the Bill dabbles inexpertly in an incredibly complex area of interlocking ecosystems and will upset them just as surely as introducing cane toads did in Australia.

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This is an interesting and useful article by a musician (from OK Go) whose work rose to great success through "viral" word-of-mouth video (the one with the people on running machines) but who now can't succeed with the same approach becuase their dinosaur record label EMI insists on "monetising video streams" and thus prevents them letting fans embed their new videos on fan web sites.

The failure of the music industry illustrated in cameo. Why would we want to let people who think like this shape our legislative future around the internet and copyright?

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"When asked about Obama's plan (without being given any details about what the legislation includes), 49 percent opposed it and 40 percent were in favor. But after hearing key features of the legislation described, 48 percent supported the plan and 43 percent remained opposed." -- Why let the facts get in the way of knee-jerk rage, after all?

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Fascinating article looks at how a menu is built to make the most of the way people read.

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