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Links 1 through 9 of 9 by Simon Phipps tagged branding

The new initiative was being weighed down by its association with Microsoft, so this rebrand is an essential step if they are to achieve the potential they speak about.

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Nothing very radical here, apart from the appearance of ™ on the logo and the appendage of Oracle ownership of that mark.

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The naming of this particular model in the i.Beat range shows that you can never get too much advice from naming specialists. Unless, of course, this was actually named by one.

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I note Sun and IBM in head-to-head competition even then!

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I agree with Duncan that this an abuse of a brand. And trust me, I have seen at close hand how stupid this is.

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I think this Contradiction, complete with evidence from a prior case that the class is indeed a contradiction, is a genuine and compelling example that should be cited by one of the reviewers.

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Fascinating brand-control manual for those living in the previous century.

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Destined to join "Aspirin" in the Unenforceable Trademark Hall of Fame?

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