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Links 1 through 10 of 35 by Edward Vielmetti tagged sem

Keywords in URLs
We were also asked if it is useful to have relevant keywords in URLs. It's always a good idea to be descriptive across your site, with titles, ALT attributes, and yes, even URLs, as they can be useful signals for users and search engines. This can be especially true with image files, which otherwise may not have any text for a search engine to consider. Imagine you've taken a picture of your cat asleep on the sofa. Your digital camera will likely name it something like IMG_2937.jpg. Not exactly the most descriptive name. So unless your cat really looks like an IMG_2937, consider changing the filename to something more relevant, like adorable-kitten.jpg. And, if you have a post about your favorite cat names, it's much easier to guess that a URL ending in my-favorite-cat-names would be the relevant page, rather than a URL ending in postid=8652.

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Are all companies that sell search engine optimization services swindlers and crooks, as I've heard? Surely not, but my own experiences with a firm called eBoost Media quickly turned surreal, so I'd like to share the saga here — and in return invite you

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how to hide from search engines, (deliberately or accidentally) - a useful pattern for people building community sites to avoid seo spammer poison

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Ann Arbor, Michigan based search marketing agency Pure Visibility runs the gamut of search marketing topics on this company blog ranging from PPC to local to SEO and even has a category just for Twitter.

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A reader, Courtney Cox (no relation to the actress), recently pointed out to me that the top results of recent complex Google searches turned out to be inane Chinese sites that were not even parking sites, just an assortment of keywords that somehow got i

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he word “splog” is starting to crop up a lot. What are splogs? Splog is short for “spam blog”, and is used to describe what is essentially a garbage website, put up for the sole purpose of either displaying ads such as Google’s Adsense ads, or f

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ironically this is a PDF, and would be better if it had some links in it

how the influence of links may be mediated by the skills and expertise associated with using the Internet both from the content producer's and the content viewer's perspective. My main argument is that while lots of factors influence how links are present

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"We think we need a Web site because a lot of people use the Interweb," was a phrase he heard.

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Like companies dependent on their SEO’d Google PageRank, companies dependent on their NFO’d Facebook FeedRank will experience similar trauma when the algorithm unpredictably or inexplicably changes.

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The offer was simple. Link to us and we’ll send you a shirt. After a year, over half of the links were still in place using the targeted, anchor variations we provided. All for a beefy tee. Go figure!

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