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Links 1 through 10 of 29 by Tim Jarrett tagged marketing

Okay%2C%20so%20it%20uses%20%22hacks%22%20to%20describe%20basic%20marketing%20and%20positioning.%20Still%20a%20good%20deck.

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If the goal is to generate product coverage and mindshare, Apple not exhibiting at CES and still getting acres of coverage out of the event is one of the smartest marketing things anyone's ever done.

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Not only a profanity laden adult children's book, but also a new business model for books!

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Having worked inside the beast, I can't say I'm surprised that the end user lost out to the ad industry in that decision.

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Good discussion of how launches go wrong. I think the point about sales enablement is particularly critical.

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Interesting discussion of the differences between product management and product marketing. While it's true to say that both roles need to listen to the market, at the end of the day I think the difference is what each role produces. A product marketing manager and a product manager can both produce requirements, but at the end of the day a PMM produces positioning, pricing, and sales channel enablement, and a product manager produces the product itself.

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Interesting recommendation for making demos more manageable by breaking them into tasks, presenting the "wow" first, then show how you got there.

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Interesting notes about signup pages (customer acquisition via conversion forms).

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Hog Bay Software discovers the power of marketing price promotions: doubling daily sales and adding 15000 new downloads by briefly taking the price of their iPhone app to free.

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Digging into the Cluetrain, ten years on.

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