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Links 1 through 10 of 822 Tim Whirledge's Bookmarks

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Simultaneous media use has become deeply embedded in the day-to-day habits of US tablet owners, with more than two thirds regularly going online via the devices while they watch TV.

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79% say they always or sometimes visit Facebook while watching TV — although it’s unclear how much of that activity relates to the TV they’re watching at that given moment.
For Twitter, the study asked if they’re tweeting about the show they’re watching, and 41% said yes.
And three-quarters of respondents say they’re posting about TV while watching a live show, which shouldn’t be that big of a shock — a study by TVGuide found that 27% say they watch more live TV to avoid spoilers via social media.

8.5% of respondents have decided not to watch Jersey Shore because of something they saw on social networking. Which goes to show, not all social promotion is good promotion.

3 out of 10 people decided to watch a TV show because of something they read or saw on a social networking site. (TVGuide’s study, which didn’t limit respondents to social media users, found that 17% said they started watching a TV show because of a social impression.)

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