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Links 1 through 10 of 11 by sebastien teulliac tagged engagement

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Twitter propose 4 indicateurs: nombre de tweets (messages), nombre de followers (abonnés), nombre de followings (abonnements) et nombre de listés (listed).

Ces quatre indicateurs permettent de calculer les 8 KPIs indispensables pour prendre la mesure du succès de votre compte Twitter.

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When a brand posts in the middle of the day, it’s the greatest opportunity for east and west coast audiences in the U.S. to participate, there’s the greatest amount of feedback. But what’s not so obvious is that the interaction curve is super steep on Facebook.

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Facebook Insights can be a bit confusing for marketers who are just starting to build their brand’s presence on the social network. There are a lot of metrics that Facebook gives you easy access to and there are some where you’re left in the fog of war. The hard part is deciding which numbers to track, measure, report-on and use to optimize your posting strategy.

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Here are the findings, along with tips about when and how to make the most of a Facebook post.

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This post summarizes some findings from a  recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page.

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More than not, whether a restaurant succeeds or fails in Facebook marketing depends on what happens on the wall of its Facebook Page.

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Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010.

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Il ne faut pas seulement faire grossir, il faut aussi engager sa communauté. Engagement qui se manifeste par des commentaires, des Like, des contenus partagés… Cependant la notion d’engagement est plus large : on peut en parler dès qu’il est requis de l’utilisateur / spectateur / joueur qu’il fasse même un effort minime. Et bien des expériences échouent à susciter l’engagement (je pense en particulier à un certains nombre dites « transmedia »). Avant de voir ce qui pousse les gens à s’engager, intéressons-nous aux raisons pour lesquelles un producteur pourrait vouloir susciter l’engagement.

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Measuring engagement is critical. If we don’t know how engaged people are in our social spaces, we won’t have a clue about whether or not our social media campaigns will work. I know that there must be a strong relationship between online engagement and online activism, similar to the extremely high propensity of volunteers to donate. There has to be a standard rule of “this many active people in our social media spaces translates into approximately this many people who will take action.” I’d like to figure out an engagement to activism rule-of-thumb, but we need case studies and a lot of people willing to measure engagement and activism.

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