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Links 1 through 10 of 210 Monique Sherrett's Bookmarks

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1. Social Proof: Product and / service reviews and align them near your CTAs and considering sharing social proof numbers, if compelling. 2. Loss Aversion: Time limiting offers with limited supply increase ‘perceived value’. Frame your ‘offer in terms of loss’ by promoting value/ benefits and the risk of loss. 3. Anchoring: Change perception of perceived value? consider discounting your offers (show original value and discounted price) and add a bonus to your offer, to create ‘ extra value’. For example, a message could be to ‘download a whitepaper now with new updates’. 4. Foot-in-the-door: facilitate the sharing of content across social media channels. Build relationships slowly and nurture over time. For example, consider to start a drip triggered email campaign with links and then build up with more prominent and larger pieces of content. 5. Authority: All about ‘Thoughtleadership’ and ‘Collaboration’. Be an Expert on trends and provide information in your sector and promot...

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As of December 2012: 15% of online adults say they use Pinterest 13% of online adults say they use Instagram 6% of online adults say they use Tumblr 67% of online adults say they use Facebook 16% of online adults say they use Twitter 20% of online adults say they use LinkedIn as of August 2012.

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When a company wishes to adopt a multilingual social media strategy, LAT Multilingual provides different packages adapted to their specific objectives. An assessment of the customer's specific communication needs is performed and a communication roadmap is defined.

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