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Links 1 through 10 of 115 Jonathon Colman's Bookmarks

"Data Sets You Free" - my guest post for the Confab Events blog. If you'd like to know more, come to my Confab talk in June! :)

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Saying that you know SEO without understanding searcher goals and behaviors is like saying that you understand math without knowing how to add.

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During consultations for search engine optimization services, the topic of blogs and other types of social media inevitably arises. I observe plenty of enthusiasm about blog content and fresh search results. I listen attentively to client ideas and concerns.

Then I ask a simple question: "What is your SEO archiving plan?" Do you know what the typical response is? Stunned silence.

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When our context is search engine optimization, is the primary focus on the user or the commercial web search engine? Or vice versa?

Some SEO professionals are more technology (search engine) focused. Some SEO professionals are more searcher focused…and there are various shades in between the two extremes.

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Speed matters. Customers expect your web site to load in 2 seconds or less. 40% of them will abandon a site that takes longer than 3 seconds.

In this presentation, you’ll find out why speed makes a difference for SEO and how it impacts the user experience. Included are business case data, links to free tools, and everything you need to get started on improving your site speed/performance today to drive better results in organic search engine optimization.

Find out how REI cut their Google crawl time in half while producing a 100% increase in the amount of pages crawled by Google.

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Whenever the phrase, “usability and SEO”, enter a conversation, there’s a very good chance it goes in one ear and out the other. Corporate management interprets it as “We need more money”, and middle management fixes their poker face until they’re free to run to Google to look up the term.

Though there is improvement, traditionally the term, “usability and SEO” represent two distinct countries, each with their own culture and belief systems. SEO inhabitants live, eat, breathe and play in the realm of marketing, especially in search engines.

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At the recent SMX conference, I was in the conference hotel elevator, and a fellow rider asked me what I did for a living. My answer? I told him that I am a Web developer who makes website content easier to find via the commercial Web search engines.

However, I don’t design for search engines only. I also understand what people search for, and what they expect to see on webpages after they click on a link from Google, Yahoo, or Bing.

That is quite a mouthful (and an eyeful), isn’t it?

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