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Links 1 through 6 of 6 by sarah hartley tagged metrics

Relevance: The realization that “chatter” or aimless broadcasting is not as effective as strategic communications and engagement.

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Want to be featured or get the top buzz on Yahoo? Make a list. Want to drive page views and lower your bounce rate? Make a list. Want to get tweeted? Make a list. Want to get stories written about your organization? Make a list.

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How would you possibly measure social media impact?

* By putting in place the same tracking systems that you have for SEM.

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The Digital Future Project found that Internet users read online newspapers for 53 minutes per week, the highest level thus far in the Digital Future studies.

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"So you’re a social media specialist/strategist/expert/….well you’re nothing more than a bullsh*tter if you’re not making your recommendations using a monitoring system" says Paul Fabretti.

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This post touches on issues of measurability of the worth of Twitter and the branding versus personal argument. Left me wanting more though.

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