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Links 1 through 10 of 528 by richard sambrook tagged future

#SuelloydRobertsScholarship supporting journalists of the #future https://t.co/vmEMn0fM6l @sambrook @CardiffJomec @google

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Links related to EJC Future of JOurnalism conference 2010

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“Ten Years that Shook the Media World”, a new report (pdf) published Thursday by the Reuters Institute, shows that even after more than a decade of often dramatic turmoil in the media sector, we are only at the beginning of a longer transitional period. Today, inherited forms of media, especially linear television, still dominate media use, attract a large proportion of advertising, and support the majority of content creation—especially when it comes to news. All of this is likely to change, with profound implications for media as we know them

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I believe the democratization of just about everything is a good thing, but practically every conflict we read about centers in some ways on institutions desperately trying to hang onto control. Politics, business, education and media are being transformed against their will.

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We won’t be discussing offline and online as categories as almost everything will be consumed digitally. Any discussion of mobile advertising will vanish because most everything by then will be mobile. There also won’t be a large distinction between “national” and “local” because targeting has become audience-based and, when you look at the data, everything becomes local.

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