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Links 1 through 4 of 4 by Sacha Chua tagged selling

[Interesting, this works for B2B too - all about building relationships with prospects and organizations, I guess]

It is still an experiment but we see early successes because the team is reaching more people faster and more easily and the number of confirmed appointments is twice as high as it was in the past. Those appointments seem to have a higher close rate. But it is a bit too early to draw a definitive conclusion. Both companies are on the B2B side of the world with sales cycles in the 3 – 5 month range.

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