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Links 1 through 10 of 11 by Sacha Chua tagged advertising

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“We’re not supposed to give these numbers out, but I’ll give them out,” Mr. Hildebrand said at another point, as Mr. Ferry and Ms. Simmons watched like children with their faces pressed against a department store window at Christmastime. “We have 90 people on our Internet team. And they weren’t just doing the Internet. They were producing videos, they were slicing and dicing people who showed up on our Web site to figure who is more likely to give more money.

“We also spent a record amount of money on Internet advertising,” he said. “I want to say in the end $8 million on the Internet advertising alone. That really, really mattered.”

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"I guess this follows on from ideas like the Million Dollar Homepage as a way to make money, although I’m not entirely sure how much Sacha can hope to make from it. I reckon she is going to be a great way of promoting a product or idea - I’ve never me

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