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Links 1 through 10 of 38 by rzkl kng tagged consumer

The findings indicate that the search engine consumers use to find a brand's website may influence not only the perception they have of that brand but, more important for marketers, the decisions they make while on those sites. The study found different degrees of consumer engagement, from visiting to purchasing, based on the search engine used and the brands and vertical categories studied -- automotive, travel, retail and wireless.

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Business.com recently conducted a study that evaluated Social Media activities of those in B2B and B2C. In its report, “2009 B2B Social Media Benchmarking Study,” Business.com found that North American companies focused on B2B were much more rigorous in the world of social media than those in B2C. As you’ll see, B2B leads the fray across the entire regiment of campaigns and programs.

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Reward points programs can turn saving money on the purchases you make seem like a game. But the game you’re playing is more like skee ball than frisbee. Playing for points means you’ll be tempted to buy things you can’t afford just to acquire points. But even worse is the fact that the game is rigged before you even begin. Most people will never acquire enough points to pay for the luxury items they desire. And many reward programs are deliberately deceptive in describing how they work. Not all points are created equal and some are downright worthless. Our guide to reward points programs will teach you the tricks you need to be a points ninja.

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Americans' romance with the automobile seems to be cooling off a bit. A Pew Research survey conducted in 2006 found that just 23% say they consider their car "something special -- more than just a way to get around," barely half of the 43% who felt this way in 1991.

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When it comes to major purchases - like cars, computers, airline tickets - simply buying them “whenever” rarely get you the best deal. The top bargain hunters strategically delay these purchases until off season sales or manufacturer discounts kick in. Applied consistently across all of one’s major spending, this technique delivers savings that many shoppers are completely oblivious to. Furthermore, knowing with certainty when these items can be bought for less takes the annoying guesswork out of endlessly hunting for sales. Here are 14 examples of big purchases and their ideal buying times to get you started saving cash.

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Intel doesn’t like 12-inch netbooks because they are deep into dual core territory, where Intel has much healthier profit margins. For casual users a 12-inch netbook with an Atom chip works just fine, and they are buying these devices instead of more expensive dual core machines. Intel has put pressure on OEMs to build netbooks that have 10 inch or smaller screens.

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Every day you are bombarded with commercials for things you have to buy to avoid ending up bitter and alone in a pile of your own, reeking filth. You trust these products, because they are state of the art and one of a kind, and because you are an idiot.

Or at least, that's what the advertisers think. It turns out a lot of these amazing, cutting edge products are really bullshit. Not just bullshit, but bullshit you could make on your own, for next to no cost.

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Automobile pricing based on historical data.

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