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Links 1 through 10 of 210 by rzkl kng tagged Research

A very comprehensive list of social media case studies from a LinkedIn group.

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Ever looking for that perfect case study for your presentation? Or have you ever found yourself needing to convince your marketing manager that your company needs an iPhone app? Sure, the web has many great case studies — but how do you narrow in on the ones specific to your business in just a few clicks?

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But it turns out that readers have more exalted tastes, according to the Penn researchers, Jonah Berger and Katherine A. Milkman. People preferred e-mailing articles with positive rather than negative themes, and they liked to send long articles on intellectually challenging topics.

Perhaps most of all, readers wanted to share articles that inspired awe, an emotion that the researchers investigated after noticing how many science articles made the list. In general, they found, 20 percent of articles that appeared on the Times home page made the list, but the rate rose to 30 percent for science articles, including ones with headlines like “The Promise and Power of RNA.” (I swear, the science staff did nothing to instigate this study, but we definitely don’t mind publicizing the results.)

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Bowles’ most recent paper, published in the October 2009 issue of Science, was a huge project with 25 collaborators. It examines how wealth is transferred from parents to children in hunter-gatherer societies versus agricultural societies.

That might seem distant from the busy unemployment offices on Guadalupe Street. But everyone can relate to his chosen subject: inequality. He studies the economic differences between people with the same discipline that Jane Goodall studies chimpanzees or Stephen Hawking studies the cosmos.

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Online social networks are changing the way people communicate, work and play, and mostly for the better, says Martin Giles[.]

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In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution.

As MarketingSherpa observes, “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.”

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