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Links 1 through 8 of 8 by Rob Fields tagged social+media

Blogging and social nets still get most of the spend. The article also looks at the trends driving brands interest in this space and highlights work from JC Penney, Threadless, Nike and others.

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Another way for brand managers to see their brands in larger competitive and social media context

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Armano on which comes first, the brand or the blog

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eMarketer suggests that spending will be down this year by $200MM, but it's still over $1B

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Josh Bernoff continues his discussion of why social applications will thrive in a recession, but not necessarily social media

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Chris Anderson's thoughts on how PR can be more effective in a conversational medium.

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