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Links 1 through 10 of 61 by Rax Lakhani tagged lbs

Facebook is testing a new feature that allows people to connect more easily by logging in to a page on the social network that shows people nearby.

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Capture the flag. Hide and seek. Marco Polo. These location-based games brought hours of fun to many of us as children. Then video games came along and suddenly the only location you played in was the living room. Now this shift is coming full circle as innovative mobile games are using geo-location, image recognition and augmented reality technologies to combine the real and virtual worlds.

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One of the ironies of the Internet is that, although it has the power to connect consumers across the world, it also has the potential to make local connections more intense. This is particularly true thanks to the advent of location-based services, which can make users passively aware of each other’s nearby presence (i.e., you can know what a friend is doing without making him aware that you know).

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Google Places just announced a new feature that lets you import the places you've checked-in to on Foursquare into Google to rate and review. It's as simple as finding the feed from your Foursquare profile, copying its link and pasting it into the search box in Places. It's really easy!

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Location-based services generally require consumers to 'check in' to a particular location in order to receive offers and discounts from local businesses.

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Here’s a fascinating study from US social media research and monitoring company ListenLogic – 25% of shopping conversations are posted online from consumers while in an actual store.

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Google has updated its Latitude app for the iPhone, adding checkins and bringing the app up to date with the Android version, which received that same feature in February 2011.

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Within the spectrum of social media, the act of sharing essentially amounts to a desire to personally define ourselves to others. In the age of the social network, there are an almost infinite number of options for creating that personal definition on the web. Checking in is just one of the newer ones.

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The location-based check-in – while it may have been a ‘trend to watch’ for the past two years, we’re not expecting it to disappear in 2011. From automatic location detection (to combat check-in fatigue?), to content and brand check-ins – how and what we check-in to will continue to evolve in 2011.

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