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This link recently saved by raxraxrax on July 28, 2012
This link recently saved by raxraxrax on December 08, 2011
From store shelves to the packages on those shelves, Coke realized how well they've used colour to differentiate their three big brands from each other when they broke their own rules.
This link recently saved by raxraxrax on October 17, 2011
This link recently saved by raxraxrax on June 28, 2011
the “@ and Found” formula for engagement. Businesses are getting better at monitoring conversations where the brand name is mentioned. Some are proficient in comparing mentions to the volume and reach of competitors. Mastering the cycle of monitoring goes beyond reporting however. It must be supported by a conversation framework that pushes important opportunities to engage or learn through the organization to return a response or trigger change or adaptation within.
A conversation framework
This link recently saved by raxraxrax on May 23, 2011
Strategist Graham Button has written a great piece at Co.Design that explores the problems of over-branding, and explains how too many trivial, low quality choices can drag down the quality of life of the consumer. He also outlines a number of ideas to help remedy the situation.
This link recently saved by raxraxrax on February 08, 2011
Experience designers are tasked with the responsibility to deliver consistent brand experiences to their customers, regardless of the context or environment. From the call center, to the aromas used in a store, the intention behind customer service initiatives must be to deliver a holistic brand experience that resonates with the customer at an emotional level. Moreover, that emotion can be instilled by careful design.
This link recently saved by raxraxrax on August 31, 2010
This link recently saved by raxraxrax on August 16, 2010
With Foursquare now topping two million users across the world, the location-based social network has launched its own online store, giving die hard fans the chance to buy Foursquare memorabilia. Products on offer include a mayor crown t-shirt, button badges and branded stickers.
This link recently saved by raxraxrax on August 10, 2010
This link recently saved by raxraxrax on July 11, 2010
Creating an internet presence requires more effort than building a website and hiring a geek to manage your Facebook page. And don't think you can learn about it in a two day seminar. That would be like thinking you could cap the BP spill with a toothpick. Just like you can not learn leadership skills at a 3 day retreat you will not create a true sustainable presence on the internet by delegating it to tech geeks and gurus.