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Links 1 through 10 of 48 by Rax Lakhani tagged branding

Anger over Boris Johnson comments sees chain go bottom of tracker monitoring Twitter sentiment of Olympic brands

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From store shelves to the packages on those shelves, Coke realized how well they've used colour to differentiate their three big brands from each other when they broke their own rules.

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Social chatter and noise can be very distracting when you try and measure what is being said about your company, key industry concepts and your site.   And as we all know the social networks are ever changing.

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the “@ and Found” formula for engagement. Businesses are getting better at monitoring conversations where the brand name is mentioned. Some are proficient in comparing mentions to the volume and reach of competitors. Mastering the cycle of monitoring goes beyond reporting however. It must be supported by a conversation framework that pushes important opportunities to engage or learn through the organization to return a response or trigger change or adaptation within.

A conversation framework

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Strategist Graham Button has written a great piece at Co.Design that explores the problems of over-branding, and explains how too many trivial, low quality choices can drag down the quality of life of the consumer. He also outlines a number of ideas to help remedy the situation.

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Experience designers are tasked with the responsibility to deliver consistent brand experiences to their customers, regardless of the context or environment. From the call center, to the aromas used in a store, the intention behind customer service initiatives must be to deliver a holistic brand experience that resonates with the customer at an emotional level. Moreover, that emotion can be instilled by careful design.

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Building up a personal brand is not all about having a presence on Twitter, Facebook or LinkedIn – it is also about being a ‘person’ Mark Luckie reminds readers of his 10,000 Words blog in a post detailing the lessons he has learnt.

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With Foursquare now topping two million users across the world, the location-based social network has launched its own online store, giving die hard fans the chance to buy Foursquare memorabilia. Products on offer include a mayor crown t-shirt, button badges and branded stickers.

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We all have Facebook accounts, but most of us just don’t have Facebook pages. For whatever reason, the majority of people just don’t want to take that step.

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Creating an internet presence requires more effort than building a website and hiring a geek to manage your Facebook page. And don't think you can learn about it in a two day seminar. That would be like thinking you could cap the BP spill with a toothpick. Just like you can not learn leadership skills at a 3 day retreat you will not create a true sustainable presence on the internet by delegating it to tech geeks and gurus.

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