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Links 1 through 10 of 378 by Ramit Sethi tagged emarketing

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"Earlier this year, I wrote about Ben Thompson — who writes about technology and strategy at a blog called Stratechery — and his decision to launch a membership-based paywall." 1000 subscribers at $100/year. We explored how to easily turn this into $500K/year in the ZTL community.

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"Earning $1,000,000 can be: 250,000 people spending $40 100,000 spending $10 50,000 people spending $20 10,000 people spending $100 1,000 people spending $1,000 OR What if you had a product or service that you charged $83 per month for? You would only need 1,000 customers to earn $1,000,000 per YEAR." " Say the cookies cost $10 to make and they sell them for $50. That's $40/month they're earning in gross profit. If they had 2,000 people on such a subscription, they're doing a million dollars per year. This is the method I've used to average at least $100,000 per month in personal income for the last several years. It works."

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Compelling: Makeovers. Offer makeovers, positioning, etc

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How to scale acquisition of course content from outside creators. Among other things, I was in charge of "instructor acquisition" (which basically means getting tons of courses onto the Udemy platform) for the last 3 years (2 years post-launch) until May 2012. I am also still an advisor to the team that works with instructors.

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