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Links 1 through 10 of 275 Ralph Paglia's Bookmarks

Dealership Discounts, Service Coupons and Promotional Offers Drive Likes More Than Customer Loyalty - They drive customers to Like a Car Dealer's Facebook Page! Overall, the Lab42 study finds that 87% of the social media users surveyed like business pages on Facebook. When asked their biggest motivator for doing so, these respondents cited promotions and discounts most often (34%), followed by free giveaways (21%). Loyalty and business trust were cited by 14% and 11% respectively. 77% of respondents who liked businesses on Facebook reported having saved money as a result of their likes. Use the link provided to view the entire article and access the data charts... Please leave a comment on the ADM blog page where this article is posted.

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The purpose of this ADM Professional Community Forum discussion is to serve as a "Living Document" based on the specific objectives around defining what a comprehensive "Automotive Social Media Marketing Strategy" for a car dealer should either include or consider. Vastly expanded since originally being posted with extensive social media video marketing resources, embedded how-to videos and file attachments...

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Many thanks to Sara Callahan for a really great tutorial on how to write press releases... I have read many articles about the subject, some of them rather lengthy in nature, but Sara's is one of the most practical, easy to understand and clearly constructed guides in a compact piece that I have ever seen. Use the link provided to read Sara's full article and please leave her a comment...

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Katie Colihan writes: "If you don’t listen to your customer you won’t be able to react accurately. For example, if you have a smile pasted on your face as you write a credit application thinking it will make you look friendly, but your customer is talking about a terrible event in his/her life that landed them in the credit situation that they are in, how does this make you look? If you aren’t listening, then you aren’t hearing, if you aren’t hearing, the you run the risk of missing some very important information that a customer could give you..." Use the link provided to read the rest of Katie's article, and please leave a comment for her!

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The top five high-volume brands have each dramatically reduced their problem incidence since 2005. In fact, Ford’s is now nearly on par with long-time industry leaders Honda and Toyota.

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However, I looked in my pocket today, and I found "Zuzu's petals" . . . and so think about this, all you professionals, and let me say "Hat's off to you all!". You are the best and the brightest here on ADM, and I'm very proud to be a part of this, the best online community for Automotive Marketing Professionals in existence. When I look at our roster of 5k members, I see names from those who minted this marketplace, to those who lead the way to online success like no others. I've added both great knowledge and great friends by being here.

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The inimitable James A. Ziegler shares his perspective on a variety of topics that are what is current and relevant in the automotive industry today!

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Google makes it clear that the +1 button does have an impact on your organic rankings, regardless of whether they come from a PPC ad or your organic listing. As long as the URL of your PPC ad matches the URL of the organic listing, +1’s will show on both results. The company also notes that while +1’s will affect your organic search ranking, they will not change Quality Score or ad ranking. However, the most important component of Quality Score is Click-Through Rate (CTR) and I suspect that the primary reason that Google is testing this functionality in PPC ads is that they believe (as I do) that when a user sees a +1 from a trusted source, they will be more likely to click on the ad—increasing CTR, Quality Score, and Google’s ad revenue.

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Reputation Management is Primary Objective - While offline forms of word-of-mouth remain critical for all automotive franchise brands, and certainly for small or locally based independent car dealers and businesses of all kinds, social media also plays a valuable role by giving a wider voice for their dealership experience reviews, product and dealer recommendations and helping to amplify that voice beyond their immediate circle of friends, family and colleagues.

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In my opinion, as well as the perspective I have seen expressed by several other experienced Social Marketers (SoMars), there is no "one size fits all" when it comes to managing a dealer's online positioning using social media. The inconvenient reality is that each dealership's marketing strategy should be adjusted, modified and crafted based upon specific goals, regional variations and the dealer's targeted audience.

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