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Links 1 through 1 of 1 by Latoya Peterson tagged onlineshopping

As anyone will tell you, even a minor transaction on Craigslist is not just a negotiation between two parties, but a negotiation between the human instincts for bargain-hunting and self-preservation. Is the deal good enough to risk meeting a total stranger with a pocket full of money? Two researchers at Stanford have taken this conundrum a step further by explicitly introducing race into the mix. Jennifer Doleac and Luke Stein recently published the results of their study investigating whether including photos of white, black or tattooed hands holding new iPod Nanos in online classified ads has an effect on the offers that prospective buyers make. The short answer: yes. For a year, Doleac and Stein planted ads for iPods in several hundred sites across the country and then tracked the responses. On the whole, black sellers received 13 percent fewer responses and 17 percent fewer offers. Those who did receive an offer got 2 to 4 percent less than their white counterparts.

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