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Links 1 through 10 of 10 by Latoya Peterson tagged marketing

"This has caused Whole Foods an understandable headache that makes it easier to understand why they opted for an online-only Ramadan campaign that lacked in-store displays or print advertising of any sort. Despite the Muslim-American consumer dollar, courting that demographic means corporations are stuck between the Scylla of angry anti-Muslim activists and the Charybdis of uncharted marketing territory.

Mainstream companies have been trying to target the Muslim-American niche market for years due to special buying needs that show parallels with the purchasing habits of Jewish-Americans and Mormons. The headaches of the Whole Foods campaign constitute a setback. Ibrahim Hooper, spokesperson for the Council on American-Islamic Relations, a prominent Muslim-American advocacy group, tells Fast Company that “it is unfortunate anything to do with Muslims or Islam will come under attack from a cottage industry” of anti-Islamic bloggers and activists."

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"The report presents a number of obvious yet unsettling statistics: 70% of hybrid owners in California are white, even though Californians of color are more concerned about air pollution than whites; 20% of hybrid owners are Latino and even fewer are African-American--even though the overall state population is 60% non-white. An impressive 92% of residents who buy EVs in the state have an income of $75,000 or higher.... For many of these potential customers, it's not about a lack of income--Latinos, for example, increasingly represent California's middle class. Even though 39% of California residents are Latino, the group makes up just 19% of hybrid buyers."

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"Mamiverse wants to be for Latinas what Oprah Winfrey was for African-Americans: a pal, a spiritual adviser, and, more subtly, an image changer. In a period when American-born Latinas have been caught in the national freakout about “border security,” Mamiverse offers them a new spokeswoman. She’s a particular kind of Latina mom—an English-speaking, all-American gal. “The young, acculturated, affluent, online Latina is speaking English, and is imbibing media in English,” says Rene Alegria, the site’s 36-year-old founder and CEO.

Alegria wants Mom—benevolent and wise, skeptical and demanding—to lead the political conversation. “We’re rebranding our community,” he says."

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"A recent analysis of the data found school neighborhoods were increasingly likely to have lower prices and more advertising for Newport cigarettes as the proportion of African-American students rose. The same was true of neighborhoods with higher proportions of children aged 10 to 17.

"The study 'shows the predatory marketing in school neighborhoods with higher concentrations of youth and African-American students,' by the menthol cigarette maker, researcher Lisa Henriksen said in a statement."

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"Sonya Grier, an American University marketing professor who also studies race and sociology, said although a company has a right to have such a campaign, but 'some people may consider it unethical, insensitive or just in bad taste.'

"Such campaigns work by relying on associations already in people’s minds — in this case, orange jumpsuits have a strong connection to jails, and thus, crime and punishment, Grier said. 'At a theoretical level, it’s basic marketing.'

"But social context has an influence on the way such campaigns are perceived, leading to 'some unintended consequences'— particularly since there’s been quite a bit of research showing many people believe black men are more likely to commit crimes, she added. Marketing can reinforce that stereotype."

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Not much to do with race, but interesting. - LDP "Questioning himself blended with questioning the world at large. The man who built his career pushing sugary sodas for Coca-Cola and greasy pizza for Domino's now recommends documentaries like The Future of Food (about the perils of genetically modified food) and Food, Inc. (corporate perversion of the food system). He has become a vegetarian. Films like The Corporation (big business is psychopathic) and books like The Divine Right of Capital: Dethroning the Corporate Aristocracy (the danger of shareholder-first economies) have shifted his thinking about capitalism and Wall Street. "It's a false economy that undoes itself over time," Bogusky tells me over vegetarian curry at a local Tibetan café. "I think we have to undo it." Ana articulates her husband's new passions this way: "I think he sees himself as someone who can change other people's opinions and help the world."

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"Eido Gat and Ziv Schneider, from the Shenkar College of Engineering and Design, in Israel, have produced a pro-Palestine visual-identity package for the city, drawing on the graphic traditions of both Islamic art and the modern corporate world. Designed to adorn everything from stamps and coffee mugs to civic Web sites and T-shirts, the campaign is organized around the notion of a hypothetical investors' forum. The hope is to show what Palestinian Hebron would look like if it actually had a discretionary budget to speak of (a problem that doesn’t appear to affect Jewish settlements in the West Bank, as the New York Times reported today)."

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"Who is Darryl Willis? He is, in fact, VP-resources for BP, and he is based in Houston. But he did volunteer to manage the claims process for the embattled oil concern, and he did grow up in New Orleans, and despite taking a few hits from CNN's Wolf Blitzer on Tuesday, some say he is a far more effective spokesman for the oil company than CEO Tony Hayward, who was chided recently for attending a boat race off the southern coast of England as he watched from his $270,000, 50-foot yacht "Bob."

Mr. Willis has been setting up and overseeing BP's claims offices in the affected Gulf Coast states -- a juxtaposition that some commentors on black-focused blogs said has undertones of racial perfidy. Nonetheless, Mr. Willis, a married father of two children, has become the most visible face of BP. Ad Age spoke to Mr. Willis via phone as he was en route from Florida to New Orleans. "

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"Social networks represent a huge opportunity for marketers trying to reach Latinas -- but many in this growing audience believe they are being poorly served by such nets.

Thirty-eight percent of Hispanic women in the U.S. say these networks lack content created especially for their unique interests, according to a new study by research firm Sophia Mind."

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"Opponents of smoking, seven former secretaries of health and many members of Congress argued for an outright ban of menthol in the tobacco law last year. They said that the flavoring, which cools and masks the harsh taste of cigarettes, was used as a lure for young smokers while also being marketed to black smokers, who have the highest rates of smoking-related disease."

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