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Links 1 through 10 of 16 by Nik Silver tagged web_analytics

The original Facebook page has been deleted, but the story remains: "Limited Run alleges 80 percent of clicks were coming from bots, and Facebook would only let the company change its name if it agreed to spend $2,000 or more in advertising a month."

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"Today, I’m excited to announce the next chapter in Chartbeat’s history: a new round of funding, new look, new dashboard, and a whole bunch of new features. That’s a lot to get through, but I promise to be brief."

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"Google Analytics, the super dominant free web analytics platform, has to date offered analytics that were roughly 24 hours behind. The wait to stop waiting has come to an end and today the company announced that Google Analytics is now rolling out real-time reporting to its users. Update: Just when you thought that was a big deal, Google Analytics also rolled out a premium offering today. Details below."

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"Today we’re announcing Twitter Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Twitter Web Analytics was driven by the acquisition of BackType, which we announced in July."

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"As mentioned in other blogs, one of the first and primary tasks for the Alphagov project was to build a site that provided the information and services users need. So where were we going for the evidence? Within the timescale and resources of the project we saw value in taking a quantitative approach – looking at analytics and particularly search analytics across the central government web estate."

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"Mail Online, Associated Newspapers' online network, has overtaken the Huffington Post to become the second most popular news website in the world in March, according to new figures from metrics firm comScore."

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"To understand the initial impact [of the New York Times' pay mechanism], we compared the total visits to NYTimes.com for a 12 day period before the launch of the pay wall to the 12 days following the launch. For the majority of the days, there was a decrease in the overall visits between 5% and 15%."

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It is slightly baffling why this is considered news, given that digital companies started doing this when the web arrived: "Welcome to The Washington Post’s new foray into understanding — and acting on — how readers actually consume digital news. I wouldn’t quite call it a revolution. But it’s a firing shot in an effort to bring a modicum of science to the art form we editors like to believe we exercise so gracefully. It’s The Washington Post’s reader dashboard 1.0."

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"When it comes to public-facing web analytics, basically, they all suck. We in the press are sometimes forced to use tools like Alexa and Compete for comparison’s sake, but using either for absolute numbers is extremely flawed and basically worthless. Naturally, those companies always disagree with us when we say such things. But a new bit of information may put that disagreement to the test. The Compete chart for Compete.com is perfect. If the chart is to be believed, Compete is in a total tailspin. According to their data, they’ve dropped from about 750K unique visitors in January 2010 to roughly 250K in December 2010."

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