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Links 1 through 10 of 15 by Nik Silver tagged conversion

"When visitors see the “Company” field, they were confused. Visitors thought Expedia meant they should put in their Bank name. Users then put their’s Bank’s address into the billing fields. This led to failed transactions, which led to abandons."

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"Never warp your brain with time zone math again". If only I'd know about this 12 month ago. Very pretty.

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"KindleGen is a command line tool used to build eBooks that can be sold through Amazon's Kindle platform."

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"calibre is a free and open source e-book library management application developed by users of e-books for users of e-books"

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"A question we hear a lot at Performable is: “Which button color converts best?” As design teams publish and test landing pages they inevitably get around to choosing a button color for their page. And given that small details can make big differences in conversion, it makes sense to consider the color of the button to be pressed. [...] Fortunately button color is extremely easy to test." A good example of A/B testing

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Plugin for Palm Desktop to convert address book and date book to iPod format (apparently).

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