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Links 1 through 10 of 93 by Nik Silver tagged advertising

"The Guardian is hoping to trigger a change in the way the newspaper industry sells advertising by introducing a new trading model that sees it sell audiences across platforms rather than separate spaces across its newspaper, desktop, mobile and tablet offerings."

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Facebook rediscovers how lots of other people have been improving their ad revenue, and starts to do it, with apparently much-improved results. And yet it uses none of the Facebook user profile data that was supposed to put it ahead of the game.

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"Much digital news consumption is moving to mobile devices. But the money isn’t yet following. UK publishers say slow-coach ad agencies still wedded to desktop web ads are at fault."

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The original Facebook page has been deleted, but the story remains: "Limited Run alleges 80 percent of clicks were coming from bots, and Facebook would only let the company change its name if it agreed to spend $2,000 or more in advertising a month."

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"But what is interesting is that the company doesn’t just say that the ads it placed [on Twitter] were effective — an executive with the chain says the results were “staggering.” Chang’s paid $25,000 [...] In just four days, about one million people clicked on a promoted tweet from the chain, retweeted it or otherwise interacted with it — and about 70 percent of those people did so from mobile devices."

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"Nike has become the first UK company to have a Twitter campaign banned, after the advertising watchdog decided that its use of the personal accounts of footballers Wayne Rooney and Jack Wilshere broke rules for not clearly telling the public their tweets were ads."

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Harsh stuff from Michael Wolff: "For all its valuation, the social network is just another ad-supported site. Without an earth-changing idea, it will collapse and take down the Web."

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"This misplaced [advert on Facebook] appeared next to the picture of my best friend’s daughter who turned 16 today. It was posted by my best friend’s wife. [...] Now either it knows before all of us do that we’re at that age where clearly need to have an advert about the mid life crisis none of us seem to have decided to have yet or it’s algorithms are lazy. I know what my money is on."

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"Advertising agency BBH has launched an initiative at South by Southwest that gives out 4G hotspots to homeless people along with a t-shirt that says "I am a 4G hotspot"."

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"This is my worry: the homeless turned not just into walking, talking hotspots, but walking, talking billboards for a program that doesn’t care anything at all about them or their future, so long as it can score a point or two about digital disruption of old media paradigms. So long as it can prove that the real problem with homelessness is that it doesn’t provide a service."

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