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Links 1 through 9 of 9 by Kate Trgovac tagged CorporateReputationManagement

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It's all about your corporate reputation - hard to build, easy to lose.

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Great write up on how to handle. And I agree with Drew's suggestion - even if you resolve the issue privately, I believe the company rep should leave a brief comment on the post (or response to a tweet) publicly saying that they will be in touch. It's important from a reputation POV. Then leave it up to the customer to decide how much of your convo they are going to disclose.

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Reminds me of the effort one NGO is putting in - to try to use Coca-Cola's distribution network to get aid to developed world. Can't remember NGO name ..

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Great post by Cameron at Pronet Advertising on what to monitor online. Via micropersuasion.

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Steve Cody's blog about corporate reputation management in this age of social media.

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Exceptional article by Arlo Brady on the relationship between social responsibility and branding.

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