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Links 1 through 3 of 3 by Angela Ashenden tagged microblogging

Socialtext gets the knives out in the battle for enterprise microblogging, just as Yammer starts to broaden its platform into more of a Facebook-for-the-enterprise than a Twitter-for-the-enterprise. From a purely marketing perspective though, I question how long Socialtext can continue playing the "first company in the enterprise social software market" card - surely it's about who does it best, not who was there first...

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Interesting annuncement from Socialtext - apparently following in the footsteps of Salesforce.com's Chatter application by aggregating enterprise application events and notifications, as well as content from web apps such as Twitter and Google Buzz - and presumably delivering these alongside the user-generated status updates from Socialtext Signals. Still early days as it's only in beta at the moment, but it's interesting that despite mentioning how you could surface app events from e.g. CRM and ERP apps, it's SharePoint and Lotus Connections that the company have targeted for their first out-of-the-box connectors...

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While confusion continues around the value of microblogging in business and how to differentiate its purpose from other communication/collaboration mechanisms such as email, instant messaging and wikis, Yammer continues to innovate in this market, with this news of an integration with Outlook. Since many people live in their email client, this is a great strategy for supporting adoption of such technologies, presenting people with the option of emailing their team as they might have done before, or posting a Yammer message which everyone can see - again from within their email client.

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