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Links 1 through 10 of 3216 Mark McLaren's Bookmarks

Many local businesses in highly competitive categories have already done the straightforward things for optimizing their businesses to rank for local. They may have optimized their sites, obtained local citations and links, optimized their business profiles, finessed their Google+ Local (a.k.a. Google Places) listings, encouraged customer reviews, and more.

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The biggest culprit is remarketing ads. While remarketing ads are fantastic when used correctly, they can be harmful to your brand if not controlled. In today’s column, we will examine a few ways of controlling your display ads.

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