Already a member? Log in

Sign up with your...

or

Sign Up with your email address

Add Tags

Duplicate Tags

Rename Tags

Share It With Others!

Save Link

Sign in

Sign Up with your email address

Sign up

By clicking the button, you agree to the Terms & Conditions.

Forgot Password?

Please enter your username below and press the send button.
A password reset link will be sent to you.

If you are unable to access the email address originally associated with your Delicious account, we recommend creating a new account.

ADVERTISEMENT

Links 1 through 10 of 119 by Martin Stabe tagged search

Ken Doctor: "Though the FT and the Wall Street Journal have long operated successful pay models, the Times’ leap is a big one: The Times isn’t mainly a business newspaper. If it can succeed charging readers for “general news,” that’s a milestone for newspapers around the world. ...We know that the vast majority of visitors won’t reach the 20-article-view level and won’t bump into the fence. They are fodder for advertising, and a slim few will become more regular users over time. Then, there’s that small percentage — one to three percent — who do pay for digital-only subscriptions, in addition, of course to the print subscribers who will now get 'all-access' ... How open the Times will be to social traffic is a big consideration, as social traffic is the fastest growing source of all traffic, and represents a more engaged audience than search-driven visitors."

Share It With Others!

Ken Doctor on Groupon: "the remorse being expressed in newspaper buildings across America this week is the same: Why didn’t we come up with that idea? The remorse should go deeper; check out the Groupon Merchant Services page, and try to find a similar one, with similar marketing support, offered by a newspaper company online. In fact, Groupon’s whole pitch to merchants, cheerfully animated in its Grouponomics section, is a textbook lesson in selling local."

Share It With Others!

David Higgerson offers "seven search engines which I think have potential for journalists who are digging for information related to stories and projects. It’s not intended to be definitive, just useful"

Share It With Others!

"Yahoo [will] on Tuesday ... introduce a news blog that will rely on search queries to help guide its reporting and writing on national affairs, politics and the media."

Share It With Others!

Fred Wilson: "I've tried a few content apps on the iPad, including the much discussed Wired app. But I don't like reading content via apps on the iPad and I gravitate to the Safari browser."

Share It With Others!

"One element of the paywall debate that is often missed, is the marketing cost that must be accepted when a news site goes behind a wall."

Share It With Others!

"The Times and Sunday Times’ upcoming paid sites will not allow their articles to appear in search engines like Google ... the sites will only show their homepages, not articles, to search engines."

Share It With Others!

Danny Sullivan: "Earlier this week, Hitwise put out stats suggesting that Facebook is beating Google and Twitter when it comes to driving traffic to news sites. I dug a little deeper, and I beg to differ."

Share It With Others!

Rupert Murdoch continues his Project Alesia: “Search on the internet, whether it be Bing or Google, whatever, it’s free and they simply take all our expensive and we think very good content such as Wall Street Journal ... They are technologically brilliant, they are a long way ahead but they do not have the right to do it if we want to stop them.”

Share It With Others!

Google chief economist Hal Varian: "[The] real money in search engine advertising is in the highly commercial verticals like Shopping, Health, and Travel. Unfortunately, most of the search clicks that go to newspapers are in categories like Sports, News & Current Events, and Local, which don’t attract the biggest spending advertisers. ... This isn't so surprising: the fact of the matter is that newspapers have never made much money from news. They’ve made money from the special interest sections on topics such as Automotive, Travel, Home & Garden, Food & Drink, and so on. These sections attract contextually targeted advertising, which is much more effective than non-targeted advertising. ... Traditionally, the ad revenue from these special sections has been used to cross-subsidize the core news production."

Share It With Others!

ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT