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Links 1 through 10 of 308 by Martin Stabe tagged advertising

"Google has announced that it will penalize sites with pages that are top-heavy with ads ... The change — called the “page layout algorithm” — takes direct aim at any site with pages where content is buried under tons of ads."

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"Estates Gazette and Capita Symonds have joined forces to produce the first-ever augmented reality edition of Estates Gazette. The Capita Symonds advertisements in the print edition on 3 September 2011 can be viewed using the CS AR App downloaded to the iPhone 3GS, iPhone 4 and iPad 2."

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"It has emerged that last year Mirror Group 'kicked ad networks off' its vertical sites 3am and Mirror Football to clamp down on third-party data harvesting. It is now focusing on building premium sales, meaning it avoids having to pass unsold inventory to third parties."

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More news on the retailers-becoming-online-publishers trend: "[Best Buy] is now a publisher, rolling out a multichannel network filled with original editorial content spanning everything from how-to videos and gift guides to new-technology primers and behind-the-scenes looks at popular movies. The network, called Best Buy On, includes a website it bills as an 'online magazine' and a huge in-store component with its content and ad messaging "broadcast" on screens across the store, including in the TV, mobile and portable entertainment sections."

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"As social sites like Twitter and Facebook build their empires and seek to remedy their own financial instability in the hope of turning profits, news organizations are experimenting with ways to monetize their social media presence and leverage the social web to complete an online revenue puzzle."

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"Neil Jones, director of commercial strategy at News International, says that retailers account for about 30% of advertising spend for national newspapers - making them the most important sector of advertising for print media. At News International ... that figure is 34% and for The Sun it is 40%."

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"Facebook’s announcement yesterday of its entry into the “check-in” space is yet another blow to local media. Local businesses — many of whom already are deep into Facebook — are now being encouraged to create their “places” pages, which is what users will see when they check in via Facebook. Why is FB doing this? The gold in the hills of local advertising."

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"The supermarkets have behaved like no other sector during the recession. Unlike everyone else, they continued to spend more and more on press advertising ... Among the nationals, the supermarkets’ behaviour put a floor under the worst effects of recession, blunting its impact. In the end, the really important question for publishers is how much longer the big retail chains will be able to increase their expenditure at this rate."

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"Facebook's location service 'Places' is speeding towards an imminent launch ... Advertising exec Dave Morgan has argued ... that the rise of location based services, because they are so easy to use and compelling, will suck the advertising life-blood out of local newspapers, radio and journalism."

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"The number of [online display] ads has reduced dramatically from when Times Online was freely available. ... In their place, one thing that is clicking increasingly is a new spin on an old kind of sponsorship - paid editorial... The Times and Sunday Times sites are running a series of sponsored features and site-lets for Accenture, Courvoisier, Alfa Romeo, Chevrolet and ICIS, each apparently the online extension of a recent paid supplement."

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