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Links 1 through 4 of 4 by Mark Dixon tagged targetedadvertising

A new Internet-based survey by ABI Research confirms by research what many of us already know from our own actions and anecdotal evidence. It is that most owners of digital video recorders (DVRs) use the devices to fast-forward through TV advertising.

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A Computer Associates security researcher says that Facebook's controversial Beacon online ad system goes much further than expected in tracking people's Web activities.

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Cable operators seeking to establish standards which enable national advertising sales. Innovative techniques, including interactive ads, are made possible through intelligent set top boxes.

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