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Links 1 through 8 of 8 by Mark Dixon tagged cabletv

Canoe Ventures in the next few months will provide TV programmers detailed specs and tools for building two classes of interactive applications

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[itvt]’s Tracy Swedlow caught up with David Verklin, CEO of Canoe Ventures–the company that is implementing Project Canoe, the US cable industry’s initiative to create a national unified platform for interactive and addressable advertising

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In an effort to win back advertising dollars from the Internet, Canoe Ventures is creating a national platform that will provide cable operators, advertisers and programmers improved Internet-like functionality for targeted advertising, reporting and scheduling.

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Consumers will be able to buy digital televisions that allow them to receive cable service without a set-top box, under a landmark agreement announced Tuesday between Sony Corp. and six of the biggest U.S. cable operators.

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User generated content demands more and more upload bandwidth.

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Discussion of open set top box platform that may be championed by Google to change the way advertising is sold on TV.

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Zodiac is an Interactive Television 2.0 technology and media company.

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Cable operators seeking to establish standards which enable national advertising sales. Innovative techniques, including interactive ads, are made possible through intelligent set top boxes.

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