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Links 1 through 9 of 9 by Lee Hopkins tagged email

The popularity of social media has not reduced the need to to have an email marketing plan as part of your Internet marketing strategy, but there does need to be a reassessment of how you integrate and optimize the strengths of each of these 2 internet mediums as part of your marketing planning.

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YES is the fabulous answer -- courtesy of a Firefox extension called Gmail Manager (https://addons.mozilla.org/en-US/firefox/addon/1320). Mega thanks to @JasonCalacanis

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BigResponse.com is an aussie company, currently advertising on facebook. Nothing they sell is new, and indeed AWeber and others have been doing this same stuff for a decade or more. But their ad copy on facebook is intriguing: "Email marketing is cheaper than direct mail, drives more traffic than Google AdWords and is more profitable period." I have no argument with their first point, nothing of importance to add to their second (I think the jury is still out on that one) but am intrigued by BigResponse's third claim - that email marketing is more profitable than AdWords. Does anyone else have any thoughts on this? What place does email marketing have (if any) in the age of 2.0?

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Sometimes a sense of humour gets rewarded with humour in return. Wonderful story and with precisely the right ending

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I use LinkedIn's signature generator, but this new signature tool allows you to use the logos of all the various social networks you belong to. Very neat. I may have to change my sig fie...

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Courtesy of Sallie Goetsch: a pdf of gentlemanly (and gentlewomanly) advice on when it is NOT appropriate to email. Marvellous!

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How's this for an idea: designate one day of the week to visit the person who emails you, rather than just email them back. Imagine what a 2-minute face-to-face conversation could achieve, rather than that popular game 'email tag'...

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She said she has let her colleagues know that if they need to reach her immediately, email is not the way to do it. "I told them, 'If you need me urgently, pick up the phone'," she said

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Donna PepsiCola points to an article that states the bleedin' obvious: email is a massive drain on productivity. But I need constant reminding of this fact, because I attend to every email as it comes in every 3 minutes

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