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Links 1 through 10 of 1348 Kelsey Ruger's Bookmarks

If you understand how to apply story structure, the next step is to build the action and sequence of events in your story. Adding conflict of tension is the best way to build action and keep things interesting. Tension is the force that moves us to change. Tension is uncomfortable and makes you want to do something to reduce the tension. Here are some thoughts on using tension to build your stories.

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Good stories don’t just happen. An audience really connects with your story when the plot, characters and other elements fade together to create a unified narrative. This idea of “unification” was first discuss in Aristotle’s Poetics. In it, Aristotle says that a good story is unified and focuses on an extended action with a beginning, middle and end.

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We’ve all experienced loss, fear, doubt, change, and complexity. Sometimes it’s easier to put those experiences in perspective when we see them through the eyes of a character in a story - even in a business setting.

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Even though we are exposed to stories every day, learning to tell them isn’t easy. While we are comfortable with the role that stories play in television, film and writing, we don’t always understand the power of storytelling in business.

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Many times when I bring up the topic of design, I get asked questions that focus on design as a “facade”. A facade could be something physical, like the design of the iphone or something less tangible like the culture of Zappos. In any case, many times it leads to an assumption that a level of success can be achieved by “adding on” or “copying” the outward appearance of other companies.

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Whenever I discuss design, I have always insisted that “design” has little or nothing to do with “art”. Design is about purposefully creating a framework to deliver solutions that provide utility, function and most importantly significance. Many companies are proving that design drives innovation; innovation powers brand development; brand builds loyalty; and loyalty results in profits. Can being design oriented really change the face of your company? In business we do a great job learning and teaching the tools for optimizing results our results (how to build), but not a lot of time exploring the tools that will help us understand the experience we should be creating (what we should build). My goal with this presentation was to explore the area beyond marketing messages, advertising, PR and social media that will help you create a company that has a strong core which then extends out to a clearly articulated identity and culture with well-regarded products and/or services.

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