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Links 1 through 10 of 69 by Kent Bye tagged PR

Interesting analysis of how and why Apple does controlled leaks.

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REBRANDING DRUPAL: Wiki, Foru, blog, article workflow, custom content (event, press release, structured data), social networking pattern (profile, social graph, interaction) + RSS, tagging, comments, voting, search, filter, user roles, media/doc mangmnt

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Interesting commentary on big ad agencies vying for millions of dollars to help "sell" global warming activism to the public via Gore's foundation. LOHAS demographic finally gaining sway for big ad agencies -- let's hope others don't greenwash.

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A photo of the credits that has my name listed next to other archival footage sources for "Buying the War" -- ya know, ABC, AP, BBC, Kent Bye & Corbis. The usual suspects. It's Archival Watchdog Citizen Journalism. Baby.

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Interactive Flash Editing/Sequencing: Become an SUV flack! Drag & drop pre-defined segments into a timeline. Rearrange, but can't Lengthen/Trim clips. Overlay text. Add a selection of soundtracks. Send to friends. Good UI. Lame content.

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The state department has just released this briefing on emerging new media technologies and communications trends. Mentions "participatory journalism" "collaborative information society" & even vlogging

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Steve Rubel's blog post about the Edelman PR dust up with the NYT/Wal-Mart story yesterday. Rubel just joined this high profile PR firm that's trying to exploit word of mouth marketing. Seems nebulous to me -- I interviewed Rubel Re:propaganda.

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Some interesting panelists talking about "New Strategies for PR, Marketing, Advertising -- The New Media & The New Face of Journalism" -- It's the first conference for this organization (via JD Lasica)

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Talkers: People likely to relay your word of mouth message, Topics: Portable concepts for people to talk about, Tools: Techniques and technology, Taking part: genuine two-way dialog, Tracking: Measuring online conversation

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Passionate - Write about issues that are near and dear to your heart, Purposeful - Make sure you keep the end in mind; why are you blogging?, Present - Keep an eye on what's topical today Positional - Take a stand on an issue and follow it

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