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Links 1 through 10 of 12 by Joanna Geary tagged trends

"Social Networking experienced the strongest growth in app access, increasing 240 percent to 14.5 million users. Accessing News apps followed, growing 124 percent to 9.3 million users, while Sports Information apps experienced a 113-percent surge to nearly 7.7 million users."

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"As you can see, men tend to focus on the youngest women in their already skewed preference pool, and, what's more, they spend a significant amount of energy pursuing women even younger than their stated minimum. "

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"1. Convince your boss this stuff is for real, and that if you haven't jumped on it, you're late.
2. Profile your customer base, and see what they're ready for, before planning a project to reach out to them. (After all, People is the first step in the POST process.)
3. Segment your audience; build different strategies for different segments. (Social is so prevalent now that a single approach for your company is probably too broad.)"

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The prime time period for evening mobile viewing runs from about 7.30pm to 11pm across the week, a similar pattern to the viewing habits of people watching on a television.

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"The iPhone and various Blackberry handhelds dominated the mobile device market, while Google, Yahoo! and YouTube led the way as far as most accessed sites and brands on the mobile web.

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"It is often said that if you want to know what the technology trends of a few years hence will be, watch teenagers. But if you want to find out how you're going to be working in a few years' time, watch the technology journalists" <--- or web development editors?! :)

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"...in the new media age transparency is what delivers trust. He stressed that news today still has to be accurate and fair, but it is as important for the readers, listeners and viewers to see how the news is produced, where the information comes from, and how it works. The emergence of news is as important, as the delivering of the news itself."

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It’s not about the technology at all. It’s called social media – not website media or Internet media. Technology just facilitates the (social) conversation. Simple as.

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"Sarner indicates that Web 2.0 has resulted in a shift in control from the company to the customer due to the increasing influence of virtual environments and social networking communities. Because we generally belong to more than one social network and contribute online in a variety of ways, we tend to have multiple persona that businesses need to consider when talking to us."

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"Web 2.0 is about to go through the disillusionment phase. Great. That's the time to integrate it into what we do - but note that they're predicting less than 2 years to mainstream adoption. Not much time - and given how long it's taken us to get on top of Web 1.0/1.5 tech like forums or blogs, that's a wee bit scary. "

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