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This link recently saved by joannageary on June 14, 2010
"Social Networking experienced the strongest growth in app access, increasing 240 percent to 14.5 million users. Accessing News apps followed, growing 124 percent to 9.3 million users, while Sports Information apps experienced a 113-percent surge to nearly 7.7 million users."
This link recently saved by joannageary on March 04, 2010
This link recently saved by joannageary on September 30, 2009
This link recently saved by joannageary on September 21, 2009
"Many of the sites in these exchanges use multiple layers of I-frames, which further complicated efforts to track campaigns. Sites are able to hide fraudulent traffic behind numerous layers of nested I-frames, leaving advertisers blind to in-view data, according to the study. "
This link recently saved by joannageary on September 09, 2009
This link recently saved by joannageary on August 03, 2009
"...Chinn said that numbers alone (straight tallies, such as unique visitors or time spent on site) are not very useful for measuring engagement." <--- Couldn't agree more and one of the reasons I think ABCes tell you very little that is useful about your readership.