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Links 1 through 10 of 83 by Joanna Geary tagged future

What our poor, overworked, underpaid, technology-crazed editor has completely forgotten is the purpose of journalism. Which is, to make sense of a bewildering array of events for people.

We're supposed to give them a manageable digest of events — national, state and local, plus some good reading and useful information. Nobody wants to read a whole goddamn city council agenda. Nobody human wants to look at video of residents at a city council meeting, except those who care enough to go.

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What our poor, overworked, underpaid, technology-crazed editor has completely forgotten is the purpose of journalism. Which is, to make sense of a bewildering array of events for people.

We're supposed to give them a manageable digest of events — national, state and local, plus some good reading and useful information. Nobody wants to read a whole goddamn city council agenda. Nobody human wants to look at video of residents at a city council meeting, except those who care enough to go.

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"If people in journalism think colleges would benefit from their experience, maybe they should offer some time to help develop the journalists of tomorrow - to give back some of the time and effort that was no doubt invested in them...After all, it's better to light a candle than curse the darkness."

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I do not underestimate the tests before us. We may never become true digital natives, but we can and must begin to assimilate to their culture and way of thinking. It is a monumental, once-in-a-generation opportunity, but it is also an exciting one, because if we’re successful, our industry has the potential to reshape itself, and to be healthier than ever before.

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Stated simply: I am the new homepage. Stuff gets to our pages in all kinds of ways, including the semi-serendipitous sharing. All of this, while interesting, might be just prologue. News aggregation is young on Twitter or Facebook, and even on the old folks, Google and Yahoo!. Very first-generation, very primitive, and done by amateurs for amateurs, largely.

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Despite the concerns, Mr Zuckerberg predicted that in a few years’ time thousands of websites and services would be linked to consumers’ profiles and preferences, following the trend that Facebook has started.

People would share more information and expect to see services, advertising and websites that were targeted at them, he said. “Things are going to be designed around people,” he added.

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"Indeed, as far as some marketers are concerned, the outcomes should inform a wider business strategy as opposed to simply marketing strategy. They believe the entire business should own data in order to create a single customer view that adds true value to a customer."

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To survive, newspapers need to rethink radically not only their business models, but also how they manage their businesses; they need to overhaul outdated organisational structures; they need to consider how they relate to all their employees, to third-party providers of content and services, and to individuals with whom they may have no contractual arrangement whatsoever.

Most crucially, they need to rethink how they relate to their communities of readers, subscribers, and users, when they know next to nothing about members of their digital audience. They need to identify their most loyal users and then work harder to meet their individual needs.

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Enter Steve Jobs, stage left, proffering an appealing concept (I make lots of money selling content: look at iTunes), embodied in an attractive package (the Apple tablet/reader/thingee), and suggesting an exciting outcome (the salvation of Big Publishing). And his mojo is having some effect.

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"A wise editor of mine explained that we should be proud readers came to us with these questions because it meant the newspaper was so intrinsic to people’s lives that it was the first place they went for answers. Newspapers still need to be that today. It’s still their job to explain the changing world to readers. And it’s also their job to imagine what the world will look like, so they can serve the readers of tomorrow."

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