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Links 1 through 10 of 56 by Francis Anderson tagged tv

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Seemingly, Comedy Central has recognized that their demo is not too likely to stick around through a commercial break, opting to fast forward through the ads or take a Twitter break instead. In fact, many young viewers only watch television commercials when someone sends them a YouTube link to one. Turning the traditional 30-second spot on its head, the titular Michaels (comedians Michael Ian Black and Michael Showalter) of Michael & Michael Have Issues perform sketch ads for brands such as Palm, Dunkin Donuts, and Klondike during what would normally be commercial breaks.

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In television's latest quest to discourage viewers from skipping ads, actors from NBC and ABC shows are appearing in character in commercials to interact with products in parallel story lines. This new kind of commercial further blurs the line between program and advertisement and comes as traditional product placements within shows, an early response to fast-forwarding, have become common. A series of spots that debuted this week weaves Palm Inc.'s Pre phone more deeply into the story line of two prime-time dramas.

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A post I missed from The Ad Contrarian: “Even though people have the opportunity to watch video on their computers and cellphones, TV accounts for 99 percent of all video consumed in 2008..." Interesting point of view and an unarguable stat. Except: what are people watching and how on "TV"? I don't think we should return to the TV-Centric dystopia of th3 50s-90s, neither should we discount TVs undoubted power. I wonder if the Contrarian was railiing against :30 ads back in the day they were the advertisers' default choice?

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Interpublic Group of Cos.' Mediabrands named former Entertainment Weekly Publisher Scott Donaton to lead a new branded-entertainment unit dubbed Ensemble. As president-CEO of Ensemble, he'll have a shared reporting structure to stakeholders in the unit, which includes Universal McCann, Initiative and strategic-advisory firm Media Link. In his new role, Mr. Donaton will give clients of Initiative and Universal McCann a first look at projects and direct access to strategic branded-entertainment opportunities. Universal McCann works with marketers such as Microsoft and Nationwide, while Initiative's clients include Home Depot, MillerCoors and Bayer.

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Says Barry Judge: "Last Sunday we launched “Twelpforce,” a new service that enlists the passion and knowledge of Best Buy’s vast employee base to bring assistance directly to customer computer screens via the micro blogging site, Twitter. Staffed by Best Buy employees from across all operations, including BlueShirts and Geek Squad, Twelpforce™ will answer product questions, troubleshoot technology challenges and solve customer service issues, all from the comfort of the users’ keyboard or mobile phone. Twelpforce has gotten a fair amount of awareness as evidenced by blog posts by both TechCrunch and Twitter themselves. Twelpforce is obviously an experiment. A very public one. And with this publicity comes a certain amount of risk. In my view, it is a risk well worth taking for many reasons."

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To promote its 6.0 line of action-sports gear this month, Nike is establishing a major promotional beachhead on Fuel TV, the News Corp.-owned cable outlet geared towards skaters, surfers and bikers. The deal allows the sportswear company to dominate the network for a set period of time.

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Says the show's writer and star: "In this new world we live in, it's not enough just to be funny or talented, but you also have to understand the business side of it," he said. "I'm all for Comedy Central making tons of money off of advertisers doing our show. I want to make it as easy for them as I can. But if it ever seems weird on our show, that we're holding product X in our right arm and it takes you out of the show, that makes it not good."

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What's Twitter doing? Going after a TV series. The San Francisco-based web phenom has partnered with Reveille and Brillstein Entertainment to develop an unscripted TV skein described as "putting ordinary people on the trail of celebrities in a revolutionary competitive format."

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An average hour of monitored prime time US network TV programming in Q408 contained seven minutes, 59 seconds (7:59) of in-show brand appearances and 13:52 of network commercial messages, for a combined total of 21:51 of marketing content, according to TNS Media Intelligence. These commercial messages account for 36% of an average prime-time hour.

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