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Links 1 through 10 of 22 by Francis Anderson tagged packaging

Coffee is the second most popular drink in the world, after tap water, which means that the empty cappuccino cup on your desk will have plenty of friends when it inevitably gets to the landfill--58 billion of them get tossed every year in North America. Toby Daniels founded Betacup in May, 2009, to find a solution, and he just announced a major step: Starbucks has agreed to sponsor Betacup's contest to redesign the coffee cup. (Core77 has joined in as a media sponsor.)

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Nutrition labels already give consumers a quick summary of what their food contains. Hoping to bring the same transparency to the companies behind the products, Project Label creates "social nutrition" labels to track manufacturers' social and environmental responsibility.

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A new study reveals that when buying products whose selling point is richness or weight, consumers like to see the product image at the bottom or the right of the packaging, according to a study to be published in December in The Journal of Marketing. By contrast, products that are supposed to be healthy or light — like low-calorie cookies or hand-held video cameras — do better with images at the top of the packaging, or on the left.

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Lindstrom suggests that too much messaging on a product's packaging can actually prevent a sale. Logos and words can engage the rational mind, causing people to actually think harder about making a purchase. It's a counter-intuitive notion, but then think about the effectiveness of the quiet logos on a bottle of POM Wonderful pomegranate juice, or a Method product, or the entire Apple product line up.

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Tesco is trialling a service allowing customers to discard unwanted packaging from products they have just bought at recycling points in stores. The trial will run in two stores -- Guildford in Surrey and Ilminster in Somerset -- for six weeks from today. Any packaging to be handed over will be recycled.

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Lance Wilson sent Dieline some photos of some awesome vintage beer cans: "I have something I thought you all might find interesting. My friend/classmate Dan Becker and I were able to shoot a portion of an extensive beer can collection (2000+ cans) containing cans from the past 70 years or so. We have a set on flicker of 163 cans which was just recently featured on Design Observer. You can check it out here."

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Thanks to a new, multi-year global initiative announced yesterday, Amazon is working with manufacturers to eliminate the causes of Wrap Rage while also minimizing the impact of packaging on the environment. The effort is focusing first on two kinds of items: those enclosed in hard plastic cases known as "clamshells" and those secured with plastic-coated wire ties, commonly used in toy packaging. As a result, 19 best-selling products are now available through Amazon in the US packaged in smaller, easy-to-open and recyclable cardboard boxes that protect the products within just as well, the company says. New, eco-iconic packaging on the Fisher-Price Imaginext Adventures Pirate Ship, for example, eliminates 36 inches of plastic-coated wire ties, 1,576.5 square inches of printed corrugated package inserts, 36.1 square inches of printed folding carton materials, 175.25 square inches of PVC blisters, 3.5 square inches of ABS molded styrene and two molded plastic fasteners.

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McDonald's is scrapping its package design across 118 countries and 56 languages in what Global Chief Marketing Officer Mary Dillon called the "biggest packaging initiative in the history of the brand." The new look puts more emphasis on product and less on the brand's iconic "I'm lovin' it" tagline.

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In a brilliant and ‘why didn’t I think of that’ move, HP has begun shipping its new Pavilion dv692 laptop in its very own padded messenger bags made of recycled material. Instead of wrapping each computer up in a ton of cardboard and Styrofoam, each laptop will be placed in it’s own carrying case with just a bit of bubble wrap and then shipped in packs of three, reducing HP’s individual consumer packaging by 97 percent!

The system is currently being utilized at Wal-Mart and Sam’s Club.

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There’s an impressive collection of packaging imagery from the 1970s over on Flickr.

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