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Links 1 through 7 of 7 by Francis Anderson tagged newmarketing

Viewers Are Avoiding Ads, not Programs. The Networks Get It. The Ad Agencies Don't.

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Says Nick Brien of Universal McCann "When clients say, 'Talk to me about new media,' I say, 'No I am not going to talk to you about new media, I am going to talk to you about new marketing,'"

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Tim Manners makas a good point that the key to Social Media is "listening not talking".

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"We ... want to treat this like a blockbuster movie launch," said Microsoft's global marketing chief for "Halo 3." "We want the title to transcend gaming and turn into a pop culture phenomenon." I just hope it isn't as invisible as Vista!

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