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This link recently saved by francis.anderson on February 17, 2010
Researchers found that warmth and other positive attributes people associated with Campbell's soup at home evaporated when they faced store shelves. Typically, consumers show simultaneous blips in most of their biological metrics when they decide to buy something. These indicate the emotional reward they feel for making a choice and may help drive future purchases, Mr. Marci says. But the array of condensed soups so overwhelmed many participants that they would quickly scan the category and select soups while evidencing little biometric response. The people who spent more time exploring varieties showed more and bigger simultaneous spikes in biometrics—and tended to put more soup cans in their baskets. The Campbell team figured it could boost sales by triggering more emotional responses in stores and prompting more people to focus on more soups.
This link recently saved by francis.anderson on October 21, 2008
Buyology unveils the results of marketing gnu Martin Lindstrom’s pioneering three-year, $7 million dollar study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. The shocking results will reveal why so much of what we thought we knew about why we buy is wrong. Buyology - it says here - rewrites the rules of marketing and advertising.
This link recently saved by francis.anderson on October 03, 2008
Now a neuromarketing study finds that viewers aren't zoning out, but actually pay attention to ads when hitting their fast-forward button. "Our conclusion was that people don't skip ads," said Carl Marci, cofounder and CEO of Innerscope Research. "They're just processing them differently."
This link recently saved by francis.anderson on November 28, 2007