Already a member? Log in

Sign up with your...

or

Sign Up with your email address

Add Tags

Duplicate Tags

Rename Tags

Share It With Others!

Save Link

Sign in

Sign Up with your email address

Sign up

By clicking the button, you agree to the Terms & Conditions.

Forgot Password?

Please enter your username below and press the send button.
A password reset link will be sent to you.

If you are unable to access the email address originally associated with your Delicious account, we recommend creating a new account.

ADVERTISEMENT

Links 1 through 4 of 4 by Francis Anderson tagged neuromarketing

Researchers found that warmth and other positive attributes people associated with Campbell's soup at home evaporated when they faced store shelves. Typically, consumers show simultaneous blips in most of their biological metrics when they decide to buy something. These indicate the emotional reward they feel for making a choice and may help drive future purchases, Mr. Marci says. But the array of condensed soups so overwhelmed many participants that they would quickly scan the category and select soups while evidencing little biometric response. The people who spent more time exploring varieties showed more and bigger simultaneous spikes in biometrics—and tended to put more soup cans in their baskets. The Campbell team figured it could boost sales by triggering more emotional responses in stores and prompting more people to focus on more soups.

Share It With Others!

Buyology unveils the results of marketing gnu Martin Lindstrom’s pioneering three-year, $7 million dollar study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. The shocking results will reveal why so much of what we thought we knew about why we buy is wrong. Buyology - it says here - rewrites the rules of marketing and advertising.

Share It With Others!

Now a neuromarketing study finds that viewers aren't zoning out, but actually pay attention to ads when hitting their fast-forward button. "Our conclusion was that people don't skip ads," said Carl Marci, cofounder and CEO of Innerscope Research. "They're just processing them differently."

Share It With Others!

Neuromarketing is a new field that uses brain science to understand consumer behavior. Its findings are challenging some basic assumptions about marketing and economics...

Share It With Others!

ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT