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Links 1 through 10 of 628 by Francis Anderson tagged marketing

Subaru has created a free Badge of Ownership program as a way to recognize their owners loyalty and encourage them to promote their interests. The badges attach directly to the owners vehicle The main badge denotes the number of Subaru’s owned. Additional merit badges can be added including the 100,000 mile club, outdoor sports, environmental, and music/arts. In order to get any of the badges, proof of ownership must be provided in the form of a vehicle identification number.

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Winston Binch contends that “productizing” marketing, and building branded experiences around the notion of usefulness – particularly in the digital and social media realm – should be part of every new campaign brief or discussion.

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Today was extremely important for the Internet. Facebook announced that its "Like" button is going to appear on publisher sites all over the Internet. These buttons will populate a user's profile in Facebook linking back to the originating site while also providing Facebook with even more immensely valuable, realtime data about its consumers. Here's an Ad Age story covering the announcement (which includes my perspective) and below is my deeper analysis of the announcement and what it means for marketers, publishers and agencies

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What makes a great online display ad? Ashley Ringrose, co-founder of Soap Creative and curator of Bannerblog, has a few ideas. Among them: A truly interactive ad must have an interactive idea. That, and it should be useful, not annoying, to consumers.

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According to "The New Face of Affluence," an in-depth study from Dwell Strategy and Research, San Francisco, these are the attributes that drive purchase decisions of the "New Affluents." Indeed, the median household income of the more than 1,000 survey respondents is nearly $200,000. They're the same people who have the economy and the environment top-of-mind when making these purchase decisions.

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It's the ad served while you are reading the news in the morning on an e-reader that knows you're at home and three blocks from a Starbucks. It's a loyalty program on your phone that, through a hotel-room sensor, sets the lights and thermostat and turns the TV to CNN when you walk in the door. It's finding a restaurant in a strange city on a Tuesday night, discovering that a store nearby stocks the TV you're looking for, or that a certain grocery on the way home has the cut of meat you need.

Forget Foursquare or Gowalla: Soon every website and service will be able to tell where you are, opening up the floodgates for location-based marketing and blurring the budget lines for advertisers.

"What used to be called point-of-purchase is now called mobile advertising," said Kip Cassino, VP-research at Borrell Associates. "Mobile can be an extension of a retailer's storefront."

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There is a growing number stores deploying video cameras, motion detectors and other sensors - some hidden, some overt - but all doing more than merely monitoring aisles for shoppers. Increasingly, whether customers realize it or not, and often they don’t, this technology is being used to study consumers for behavior, shopping and product preferences and other insights that will lead to more marketing opportunities and increase sales, according to the New York Times.

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Marketers who tout the socially responsible aspects of their brand have more to fear from the backlash of "young digitally empowered consumers" than they do from regulators, said Havas Worldwide chief executive David Jones. Recently, British regulators warned advertisers that dubious eco-friendly claims would be subject to crackdown, but Jones noted that a brand could experience a more devastating loss of credibility at the hands of social-media users. "Social media has given people real power to act," Jones said. "Old leaders don't understand the impact of social media. It is a medium the young people of the world control."

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Tapping into Latin America's literary tradition of magic realism, Ford Motor Co. is bringing wondrous tales along with trucks to little-used theaters in rural Argentina. 'Amor Galactico' is based on a local legend about the luz mala ('bad light') that appears at night and kills anyone who approaches it. Ford and its agency JWT were inspired to write plays by the launch of the latest Ford Ranger compact pickup, because there wasn't much to say about the truck itself.

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