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Links 1 through 10 of 109 by Francis Anderson tagged green

The U.S. Patent and Trademark Office is such a tease. First it hints that Apple is working on intelligent power monitoring systems and solar-powered iPhones (and don't forget the solar iPad rumors), and now a patent explores the possibility of sun-lit MacBook displays. AppleInsider points us to a patent entitled "External Light Illumination of Display Screens", filed in 2008 but revealed this week. According to the patent, Apple is developing displays that can be backlit by the sun in order to save battery life.

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Coffee is the second most popular drink in the world, after tap water, which means that the empty cappuccino cup on your desk will have plenty of friends when it inevitably gets to the landfill--58 billion of them get tossed every year in North America. Toby Daniels founded Betacup in May, 2009, to find a solution, and he just announced a major step: Starbucks has agreed to sponsor Betacup's contest to redesign the coffee cup. (Core77 has joined in as a media sponsor.)

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More than twice as many global consumers say they would rather drive an eco-friendly car (67%) than a luxury car (33%), and an even larger percentage would prefer to live in an eco-friendly house (70%) vs. merely a big house (30%), according to results from this year’s goodpurpose study, conducted by PR firm Edelman.

These results, Edelman said, indicate that the global tide of conspicuous consumption is turning away from traditional status symbols of the past and moving toward products and brands that support sustainability. Protecting the environment, improving healthcare and reducing poverty are the causes that global consumers care about most:

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Local First, a Grand Rapids. Michigan based organization that encourages sustainable, locally-based economies has made a simple but effective illustration of how money flows if it’s spent at a locally owned business versus a non-local business.

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Originally created by Rebar, San Francisco art and design collective, PARK(ing) Day is an annual, one-day, global event where artists, activists, and citizens independently but simultaneously temporarily transform metered parking spots into “PARK(ing)” spaces: temporary public parks.

Anyone can participate in PARK(ing) Day, though it is strictly a non-commercial project, intended to promote creativity, civic engagement, critical thinking, unscripted social interactions, generosity and play.

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It's no secret that oil and gas companies don't like the Waxman-Markey climate change bill. After all, Exxon and its ilk stand to lose a lot of cash if they have to buy emission permits for all the greenhouse gases they let loose. But instead of letting legitimate anti-Waxman-Markey grassroots effort form, a group called Energy Citizens--an alliance of over 60 energy companies led by the American Petroleum Institute--have decided to take matters into their own hands by organizing so-called astroturfing protest rallies.

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Siemens has paired up with Orange County Choppers, the custom bike building outfit of TV fame, to build a one-off electric chopper. The “Smart Chopper” showcases Siemens technology, boasting a 60-mile range and a 100 mph top speed compliments of a 27-hp electric motor. Charging time is anywhere between 1 and 5 hours depending on the voltage available. In addition to leveraging Siemens electric technology, the bike also features LED lights compliments of Sylvania, a Siemens subsidiary. The bike has OCC’s characteristic flair, the least of which is a rear tire that wouldn’t look out of place on a car. The Smart Chopper will be making its way around the country for the balance of 2009 and is slated for auction in 2010.

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Kerri Martin, once a high-profile marketer who did stints at BMW Mini and Volkswagen, will join electric-car maker Coda Automotive next week as its first chief marketing officer. Industry observers will be watching Ms. Martin, 39, to see whether she can make marketing lightning strike again. She and Crispin, Porter & Bogusky, Miami, created non-traditional blitz for the U.S. launch of the Mini small car in 2002 that was unique for the auto category, received rave reviews from industry pundits and created the concept of "motoring" for the brand. This time Ms. Martin will be working on the launch of the Coda sedan, the Santa Monica, Calif., company's first car, next year.

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GM announced Tuesday that the much-ballyhooed plug-in hybrid Chevrolet Volt will get 230 mpg. At first glance, that's a mind-blowingly high rating, and GM knows it. That's why the automaker's early marketing campaign for the car touts the number. But what does it actually mean?

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The Carbon War Room is a global philanthropic initiative, founded to harness the resource and skills of the Planet’s entrepreneurs and institutions to urgently deliver solutions that enable humanity to prosper beyond the carbon economy. Our Founders include some of the world’s leading entrepreneurs and institutions who are passionate about solving this problem.

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