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Links 1 through 10 of 68 by Francis Anderson tagged environment

More than twice as many global consumers say they would rather drive an eco-friendly car (67%) than a luxury car (33%), and an even larger percentage would prefer to live in an eco-friendly house (70%) vs. merely a big house (30%), according to results from this year’s goodpurpose study, conducted by PR firm Edelman.

These results, Edelman said, indicate that the global tide of conspicuous consumption is turning away from traditional status symbols of the past and moving toward products and brands that support sustainability. Protecting the environment, improving healthcare and reducing poverty are the causes that global consumers care about most:

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Originally created by Rebar, San Francisco art and design collective, PARK(ing) Day is an annual, one-day, global event where artists, activists, and citizens independently but simultaneously temporarily transform metered parking spots into “PARK(ing)” spaces: temporary public parks.

Anyone can participate in PARK(ing) Day, though it is strictly a non-commercial project, intended to promote creativity, civic engagement, critical thinking, unscripted social interactions, generosity and play.

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Recently, scientists have been touting "liquid wood," a bizarre new material which some think could become as ubiquitous as plastic. Ford, eager to burnish its green credentials, took notice: One of its research wings in Germany has just inaugurated a three-year, $1.4 million program to figure out if liquid wood can be used in their car interiors and engines.

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Electric cars could comprise 64-86% of US light vehicle sales by 2030, provided that consumers don’t have to buy the high-priced batteries themselves and an infrastructure can be built to maintain and manage them, according to a new study from the Center for Entrepreneurship and Technology at University of California, Berkeley. To build the infrastructure for battery charging and swapping systems over the next few decades, the cost may exceed $320 billion, the study (pdf) found. However, that cost could be offset by societal health-related savings of $205 billion, as less vehicle pollution reduces the incidence of asthma and other respiratory diseases, writes Environmental Leader.

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The Carbon War Room is a global philanthropic initiative, founded to harness the resource and skills of the Planet’s entrepreneurs and institutions to urgently deliver solutions that enable humanity to prosper beyond the carbon economy. Our Founders include some of the world’s leading entrepreneurs and institutions who are passionate about solving this problem.

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Further to McDonald’s “green” prototype restaurant in Chicago and now we see the burger chain is attempting to expand its positive, environmental footprint. In addition to the eco-friendly policies like LED light fixtures, drought resistant plants and special hybrid parking - the new Golden Arches opening July 14th in Cary, North Carolina will feature an electric vehicle charging station, part of NovaCharge’s ChargePoint Network - a connected model that provides subscription-based access.

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FreshDirect has introduced a line of vending machines for corporate offices that dispense “4-Minute Meals” developed in conjunction with popular New York restaurants, like chicken tikka masala from Tabla, and beef short rib enchiladas from Rosa Mexicano.

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“At a time when the economy requires everyone to stay focused on the essentials, it’s noteworthy that businesses are putting sustainability programs into that must-do column,” said Nancy Costopulos of the AMA. “The business community is embracing environmental sustainability in a way that this country has probably never seen before.”

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Toilet paper is perhaps one of the least environmentally friendly products on the planet. As bizarre as that sounds, think about it - it’s a one-time use product that is made using valuable resources which can’t be reclaimed for use in future products. Even more disturbing is that virgin timber from rare old-growth forests in Canada are being used to make the ultra-premium varieties of toilet paper.

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HSBC Bank hired advertising agency Oglivy & Mather in Mumbai to create a campaign for their website, www.globalwarmingsolutions.co.in, designed to call the public’s attention to the reality of global warming. The campaign entailed placing a bird’s eye view of New York City’s skyline at the bottom of a pool located in India’s financial capital, Mumbai. Aimed to capture the attention of unsuspecting swimmers, the stunt is an elegantly simple idea of what climate change could mean for some of the world’s coastal cities.

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