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Links 1 through 10 of 706 e-xtrategy's Bookmarks

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Se siete capitani di impresa, managers o semplici imprenditori, ripensate il vostro rapporto con la user experience, non sviluppate servizi pensando al vostro cliente ideale, ma a quello più scarso. Non rinunciate però mai alla tecnologia se può portarvi vantaggi in usabilità. Non rimanete arroccati a sistemi operativi o browser vecchi, trascurando, al contrario, il nuovo solo perché non è ancora diffuso su tutti. Investite nel marketing, portandolo ad un ruolo veramente strategico. Sono questi uomini che devono risalire i processi aziendali sino alla ricerca e sviluppo per tracciarvi la giusta direzione! Se siete marketers, responsabili comunicazione, designer o semplici sviluppatori uscite dalle vostre posizioni di comodo, questa é una grande occasione, ma per innovare ci vuole coraggio e determinazione!

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Engagement through conversation is trivial. But, to reach people where their attention is focused and compel them to take an action that goes beyond response and sharing is artful and powerful. And, it’s attainable. Goals, clearly defined objectives and milestones, combined with conversion science emerge as imperative sources for engaging and driving desired outcomes in these uncharted networks.

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It can be difficult for organizations to see the strategic big picture when it comes to social media, especially if they are focusing all their energy on tools and tactics. Questions abound … How does social media investment relate to business value? What are the real costs? What impact does social media strategy have on organizational culture? What kind of strategic thinking do businesses or non-profits need to embrace? What do leaders need to understand about the social media adoption curve as it relates to the evolution of the company?

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I contenuti duplicati nel SEO sono sempre un pericolo in cui si rischia di incorrere nonstante Google abbia detto che il loro lavoro per scegliere la pagina migliore, da mostrare da una lista di pagine duplicate, sta portando grandi miglioramenti alla qualità delle SERP. Forse una regola che vale più delle altre per tutte le situazioni esiste, così ho deciso di numerare i vari modi di fixare il problema e le varie differenze, così vedrete voi stessi vantaggi e svantaggi che possano aiutarvi a giudicare quale metodo sia più efficace nella situazione specifica.

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Con le nuove Pagine Facebook è arrivato anche un grande cambiamento che non può passare inosservato: i nuovi Tab IFRAME.
Se prima i Tab potevano contenere solamente FBML e FBJS — con grandi limitazioni di funzionalità — ora invece i Tab supporteranno gli IFRAME, permettendo agli sviluppatori di fare e caricare praticamente qualsiasi cosa all’interno di una Pagina Facebook!

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Getting stuck following a stupid strategy may not be fatal in the short run for your online community - that's why many Community Managers don't feel the need to change their approach to strategy formulation and management. However, the long term effects of serial stupid strategies include dropping employee morale (your employees know when your strategy is out if sync with the operating environment), community membership, and activity; and a failure to achieve the targeted benefits of your online community. Is this enough of a burning platform for change? If so, why not start working on the agility of your online community strategy today?

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Getting stuck following a stupid strategy may not be fatal in the short run for your online community - that's why many Community Managers don't feel the need to change their approach to strategy formulation and management. However, the long term effects of serial stupid strategies include dropping employee morale (your employees know when your strategy is out if sync with the operating environment), community membership, and activity; and a failure to achieve the targeted benefits of your online community. Is this enough of a burning platform for change? If so, why not start working on the agility of your online community strategy today?

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The "secret mission" I am referring to is a recent series of posts that have touched on non-data challenges Web Analytics faces. The mission highlights unappreciated hidden reasons why online marketing is still a faith based initiative. It encourages you to answer only business questions by identifying attributes and giving you specific examples (questions before data!!). It provides you with a framework to identify who should own web analytics in your company. The mission extended to pushing you to consider using the structure and process outlined in the Web Analytics Measurement Model. It dictates ignoring all data, reports, tools, what can be measured, what can't be measured, the political infighting and backstabbing to kick things up to the highest notch.

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