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This link recently saved by eggplantia5 on September 09, 2010
The open secret of online publishing is that such wild discrepancies are routine. Whether you ask The Washington Post or a stand-alone site like Talking Points Memo (TPM), you’ll hear the same refrain: publishers looking at their own server data (via software like Omniture or Google Analytics) always see much more traffic than is reported by Nielsen and comScore, both of which extrapolate a site’s audience by tracking a small “panel” of Web users, just as Nielsen does for its famous TV ratings.
“The panel-based numbers are atrocious,” says Kourosh Karimkhany, TPM’s chief operating officer, pointing out that Nielsen and comScore have a hard time measuring workplace Web surfing. “But as long as they’re equally inaccurate for our competitors, it’s okay. It’s something we live with.”
This link recently saved by eggplantia5 on May 29, 2007
This link recently saved by eggplantia5 on March 08, 2006