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Links 1 through 10 of 146 by Elizabeth McCaffrey tagged social-media

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Your e-mail signature deserves as much strategy as your business card. Learn how people may be reading your brand

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A predictive customer service company reports that consumers use social media as a last resort to existing channels. Is that an opportunity or a wake-up call?

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Social media, by nature, has its tribes. The trouble is are they the right ones for your message. New Pew research offers great stats.

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Meet customers where they are. Great venture by Polaroid for cafes providing print from your phone stations.

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Consumers relate to online media in big ways -- getting close to $100 in additional value, reports a new study. Price savings can be empowering

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Paid viewing is the surest way to affirm loyalty. Now YouTube enters the market. It will be interesting to see how that impacts viewership and content.

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A classic SoMe behavior - tweet your response to your TV viewing. Now Nielsen has a rating for this super-charge behavior surrounding McLuhan's cool medium.

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