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Links 1 through 6 of 6 by Dina Mehta tagged emergingmarkets

From Jugaad in India to Shanzai in China. CLIPS: "A second area where the Chinese excel is in “bandit” or “guerrilla” innovation, known as shanzhai. The original bandits lived in isolated villages and carried out raids on upright citizens. Today’s bandits live at the margins of official society but are much in evidence: in Shanghai’s People’s Square you will be offered a cheap watch or phone at every step."

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Reality check - or different cultures of innovation?? CLIP: "Forgotten in the American tumult is a global flowering of innovation on the simple cellphone. From Brazil to India to South Korea and even Afghanistan, people are seeking work via text message; borrowing and lending money and receiving salaries on cellphones; employing their phones variously as flashlights, televisions and radios. And many do all this for peanuts. In India, Reliance Communications sells handsets for less than $25, with 1-cent-a-minute phone calls across India and 1-cent text messages and no monthly charge — while earning fat profits. Compare that with iPad buyers in the United States, who pay $499 for the basic version, who might also have a $1,000-plus computer and a $100-plus smartphone, and who could pay $100 or more each month to connect these many devices to the ether. Not for the first time, the United States and much of the world are moving in different ways. .... "

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"The growth is mostly driven by first-time subscribers as networks continue to expand beyond major urban areas, as well as the increase in data usage and higher-end services brought on by 3G.

According to Amin, mobile usage in these growing markets will continue to be dominated by voice and basic text messaging services. "Although 3G will be making its entry into many of these markets, it will be some years still before 3G services become commonplace," said Amin. "

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Some of the comments at the article are interesting too! Clip: "The fortunes of the others mark a sharp rebound since the turn of the year. Then, it seemed, the largest emerging markets faced being overwhelmed along with everyone else. Chinese exports in January were 18% lower than they had been a year earlier. Industrial growth fell by two-thirds in November and December. And around 20m migrant workers were wending their way back to their villages, jobless after the collapse of construction and export booms in coastal cities. The notion of “decoupling”—that emerging markets were no longer mere moons revolving around planet West—suffered a severe setback.

So what should one make of the turnaround? Might there be something to decoupling after all? Why are the BRICs recovering? And what are the implications for the rest of the world?"

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Denise, We call them "missed calls" in India!

"Another emerging markets and technology story I read recently highlighted the practice of "beeping" in Africa - how users would quickly dial a friend and then disconnect before the call was picked up. The missed call number on the receiver's end indicates a call back request. Understanding the contextual forces behind this unanticipated adaptation of technology will now fuel more relevant features and services that serve the unique needs of the user.

Developing technology that is relevant to people's needs in context and flexible enough to adapt to evolving needs and contexts is key to innovation. It really is about making future relevance, not just making future technology."

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Short articles on research conducted in brazil, china and india on shopping behaviour. Unfortunately, just teasers .. still! Registration required to view.

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