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Links 1 through 10 of 1494 Jess Day's Bookmarks

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Across the 11,306 speaking characters evaluated, 66.5% were male and 33.5% were female. This calculated into a sample wide gender ratio of seeing 2 males to every 1 female on screen, which varied by media platform.Female characters fill only 28.7% of all speaking roles in film.

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Across the 11,306 speaking characters evaluated, 66.5% were male and 33.5% were female. This calculated into
a sample wide gender ratio of seeing 2 males to every 1 female on screen, which varied by media platform.⁸ Female
characters fill only 28.7% of all speaking roles in film. For scripted series, less than 40% of all speaking
characters were girls and women (broadcast=36.4%, cable=37.3%, streaming=38.1%).

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Before we get too nostalgic, though, we need to remember that even in 1981 the image of a girl in a LEGO ad was somewhat controversial. Back then, Judy Lotas ran the creative group at SSC&B that made the ad, and, in an interview with HuffPost, explained that she had to fight to include Giordano. Others argued that boys are the ones who like to build, she said, but Lotas, who had two young daughters at the time, knew that that was simply not true. She stood her ground and that’s how Giordano became one of the children invited to the studio where they played with a LEGO set for an hour and were photographed showing off their creations.

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